Team: Jason Cowan, Gary Norris, Marley Holt
BRanding
web design
design system
print
illustration
campaigns
Team: Jason Cowan, Gary Norris, Marley Holt
The Arbol logo needed to support not only the traditional primary and icon usages but also public-facing service variants and internal-facing initiatives. The geometric shapes in the logo served as a major design element throughout all of the branding.
The color system for Arbol consisted of brand colors as well as system colors used in our web apps.
Some illustrations needed to be contained in a shape, while others need to break the plane. Original illustration credit: upklyak
The main challenge for the Arbol site was telling a complex, relatively obscure story in a compelling way without overwhelming the visitor. The team (primarily Gary Norris) spent a lot of time conceptualizing and developing the scroll-based animations to help users visualize the information they were reading.
